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  • PURPOSE

    (The Why)

    To inspire humanity to rise above challenges to live fit, fulfilled lives.

  • MISSION

    (The What We Do & Who It’s For)

    Leading by example to create change we wish to see in the world by delivering solutions that enhance health & performance and inspire millions of future leaders to live their best life ever.

CORE VALUES

THE INRIVE FIVE DRIVING BELIEFS

  • CELEBRATE LIFE

    Life is meant to be lived to the fullest. We create adventures and make memories with our loved ones. We celebrate our freedom and live the life we’ve always imagined.

  • BE THE CHANGE

    Global change doesn’t come at once. It’s a wave. Building before it breaks. We go forth to light, love and serve. We are the change we wish to see in the world.

  • LEAD BY EXAMPLE

    Living with positive enthusiasm and uncompromising integrity, our behaviors inspire humanity to take actions that bring about change.

  • TAKE CONSISTENT ACTION

    We take massive action, living life like a marathon, completing consistent daily actions, in pursuit of our long-term goals.

  • MAKE A DIFFERENCE

    Learn. Earn. Return. We are dedicated to constantly learning. Our offerings delight our clients. We give to those in need to leave a lasting positive impact on the world.

OUR WHY

  • We are part of the greatest society with the greatest opportunities in the history of our planet, yet people are more out of shape (mentally & physically) than ever, with obesity, depression & obesity-related diseases at their highest levels ever.

    Despite having all the modern science and proof that reactionary, sedentary lifestyles along with poor sleep, lack of exercise and diets high in sugar and processed foods are the cause of obesity, depression and disease, the big corporations continue to pump out advertising promoting these unhealthy products.

  • It’s time for us to be the change that we wish to see in the world.

    We are sick of all the processed, sugar-loaded foods & drinks marketed to our youth. We want what’s best for them & for us. We believe in living a fit life. We believe in exercising regularly to keep our mind and body sharp. We believe in getting quality sleep. We believe in eating clean foods. We believe in leading by example to promote these healthier options. We inspire each other to live fit, lead by example and thrive.

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OUR BRAND & WHAT'S IN A NAME?

in·rive /inˈrīv/ verb.

  • To be inspired to thrive
    derived from the words “inspire,” meaning to fill someone with the urge or ability to do or feel something, and “thrive,” meaning to prosper; flourish.
  • To make whole, mend or complete derived from the words “in,” meaning not and “rive,” meaning to split apart, so to not split apart is to make whole or mend.
  • Yes, we made up this word and its definition, but we love it and we hope that you are ready to inspire, rise and thrive in your life.

The logo (the i in inrive) is your candle or your torch that you carry in life. There is a light burning inside all of us. We just need the inspiration to rise above our challenges, lead by example, and let that light shine, so take your candle and go light your world!

OUR STORY

THE VISION OF WHAT SUCCESS LOOKS LIKE

By May 2028, our brand has created a series of healthy, great-tasting nutrition products that millions of parents & children LOVE. They are best sellers online and in physical stores. We have an audience of raving fans in social media groups and course platforms. The podcast & related YouTube channel & blog are known as the #1 resource for helping people live fit, fulfilled lives.

IMPACT

We are on a mission to make a positive impact on the world. We believe in the buy 1, fund 1 model, so for every product sold, we fund a philanthropic cause or initiative. A portion of the proceeds goes to fund the Light the Future Foundation, so the foundation endowment provides “residual philanthropy” to help those in need rise above challenges to live fit, fulfilled lives.

LEARN MORE ON MAKING AN IMPACT