Why

Why We Created Inrive

We are part of the greatest society with the greatest opportunities in the history of our planet, yet people are more out of shape than ever. We were tired of all the processed, sugar-loaded food marketed to us, especially to our youth. 

We believe in living a fit life. We believe in eating clean food that optimizes performance and still tastes great. We believe in leading by example to promote these healthier options. 

Together, as a community, it’s time for us to be the change that we wish to see in the world. Learn more about our core values.

Why We Make an Impact

We are on a mission to make a positive impact on the world. We believe in the buy 1, fund 1 model, so for every product sold, we fund a philanthropic cause or initiative. Learn more about how you are helping to make an impact.

Why We Use Premium Ingredients

Despite having all the modern science and proof that diets high in processed food, sugar, and hydrogenated oils can cause obesity, depression and disease, corporations continue to pump out advertising promoting these unhealthy products. Many of these companies also load their products with unhealthy artificial sweeteners that can be even worse than sugar. 

In addition, more and more people are having gut issues related to gluten. Gluten, which is found in many grains, provides no essential nutrients, and can cause inflammation and damage to the intestinal tract. We do not need grains to survive. In fact, from years of running our Fit Life Challenge, we believe that if you’ve already eliminated processed sugars and hydrogenated oils from your diet, eliminating gluten and grains will have a bigger impact on your overall sense of well-being, energy, performance and your body composition than any other change you can make.

Therefore, we are passionate about delivering what other brands pretend to be doing: All our products are 100% gluten-free, & have no refined sugar or harmful sweeteners, and the best part is - they really taste great!

The products include:

  • An absolutely delicious & nutritious grain-free granola with zero refined sugar
  • An enhanced gluten-free high-protein version of the granola (all ingredients are grain-free as well, with the exception of the high-quality pea protein crisps, which are made of pea protein and rice scratch)
  • Coming soon is a high-protein performance bar sweetened with monk fruit and allouse to provide an amazing taste without spiking blood sugar, with high-quality whey and collagen from New Zealand cows that graze outdoors, as nature intended.

The ingredients include:

  • Coconut Chips: Coconut chips are a healthy ingredient rich in medium-chain triglycerides (MCTs), which provide a quick and efficient source of energy for the body while supporting heart health.
  • Banana Chips (Banana, Coconut Oil): Banana chips, made with coconut oil, offer a natural sweetness and provide potassium from bananas, aiding in muscle function and heart health, while coconut oil adds healthy fats with potential antimicrobial properties,
  • Honey: Honey is a natural sweetener with antioxidant and antibacterial properties, providing a healthier alternative to refined sugars and offering potential allergy relief.
  • Cashews: Cashews are a nutrient-dense nut, supplying healthy fats, protein, and essential minerals like magnesium and zinc, contributing to heart health and immune function.
  • Almonds: Almonds are a nutritional powerhouse, packed with heart-healthy monounsaturated fats, fiber, and vitamin E, supporting overall cardiovascular health and providing sustained energy.
  • Sunflower Seeds: Sunflower seeds are a rich source of vitamin E, antioxidants, and healthy fats, promoting skin health, immune function, and reducing inflammation.
  • Sea Salt: Sea salt contains essential minerals like magnesium and potassium, aiding in electrolyte balance, hydration, and supporting nerve and muscle function.
  • Vanilla Extract: Vanilla extract adds flavor without added sugars, and it contains antioxidants that may have anti-inflammatory properties, contributing to overall well-being.
  • Vitamin E (for freshness): Vitamin E acts as a natural preservative, preventing the oxidation of fats in the granola and promoting freshness while providing antioxidant benefits for cellular health.
  • Pecans: Pecans offer a rich source of monounsaturated fats, fiber, and essential minerals, supporting heart health, digestion, and providing sustained energy.
  • Erythritol: Erythritol is a sugar alcohol with no impact on blood sugar levels, making it a diabetic-friendly sweetener, and it has fewer calories than traditional sugars.
  • Coconut: Coconut adds natural sweetness and healthy fats, including MCTs, which can provide a quick energy source, support metabolism, and promote satiety.
  • Pea Crisps (Pea Protein, Rice Starch): Pea protein in the crisps offers a plant-based protein source with essential amino acids, supporting muscle health and providing a satiating snack with the added crunch from rice starch.
  • Walnuts: Walnuts are rich in omega-3 fatty acids, antioxidants, and minerals, contributing to heart health, brain function, and providing anti-inflammatory benefits.
  • Chocolate Chips (Chocolate Liquor, Erythritol, Cocoa Butter, Stevia Extract, Sunflower Lecithin): Chocolate chips with erythritol and stevia extract offer a lower-sugar alternative, while cocoa butter provides healthy fats and antioxidants, contributing to heart health and indulgent flavor.
  • Pumpkin Seeds: Pumpkin seeds are a nutrient-dense snack, providing a rich source of magnesium, zinc, and plant-based protein, supporting immune health and overall well-being.
  • Cocoa Powder: Cocoa powder is rich in antioxidants, flavonoids, and minerals like iron, supporting heart health, reducing inflammation, and providing a guilt-free chocolate flavor.
  • Gum Arabic: Gum Arabic serves as a natural thickener and emulsifier, contributing to the texture and stability of the granola, and it may have potential prebiotic effects for gut health.
  • Chocolate Extract: Chocolate extract enhances the chocolate flavor without added sugars, contributing to a rich taste while potentially offering antioxidant benefits.
  • Monk Fruit Extract: Monk fruit extract is a natural sweetener with zero calories, making it suitable for those watching their sugar intake, and it may have antioxidant and anti-inflammatory properties.
  • Stevia Extract: Stevia extract is a calorie-free sweetener derived from the stevia plant, providing sweetness without affecting blood sugar levels, making it a diabetic-friendly option.
  • Natural Flavors: Natural flavors enhance the overall taste experience without added sugars or artificial ingredients, contributing to the unique and enjoyable flavor profile of the granola.